Privacy Policy
Last updated: October 26, 2026
This Privacy Policy explains what information HealthForward collects when you take part in your employer's wellness rewards program, how we use it, who we share it with and the choices you have. Please read it together with our Terms of Service.
1. Who we are
HealthForward runs an employer wellness rewards program. A participating employer enrolls its employees, and employees use the HealthForward app on iPhone or Android to take part. The app reads your hourly step totals from Apple Health (iPhone) or Health Connect (Android), with your permission, and your steps earn points that you can redeem for gift-card rewards under your employer's program rules. Platform administrators and company administrators use web consoles to run the program.
In this policy, "HealthForward", "we", "us" and "our" meanPopulation Health 125 Corporation, 2061 Pearson St, Brooklyn, NY 11234, the provider of the HealthForward service. "You" means a person who uses the app or the web consoles. "Your employer" means the participating organization that enrolled you in the program.
2. Information we collect
We collect only the information we need to run the program. This includes:
- Account details provided by your employer, such as your name, your work email address and your enrollment status in the program.
- Hourly step totals from Apple Health or Health Connect, only if you give the app permission. The app reads your hourly step totals and nothing else. It does not read heart rate, sleep or any other health data.
- Points, rewards and redemption details, such as the points you have earned, your balance, the rewards you choose and the details needed to deliver them.
- Device and sign-in information, such as when you sign in, which phone you use, and a security record of your sessions and account activity. We keep this to protect your account; for example, an employee can be signed in on one phone at a time. For HealthForward staff who sign in to the HealthForward Admin Console, we also record the IP address, the browser, and the approximate country and region of each sign-in. We do not record these for employees or for employer staff who use the Company Portal.
- Communications, such as messages you send us and the service messages we send to you.
3. How we use information
We use information to:
- run the program on behalf of your employer, including enrolling you and showing you your progress;
- award points for your steps under your employer's program rules;
- deliver the rewards you redeem;
- keep accounts and the service secure, including detecting and preventing misuse or fraud;
- answer your questions and provide support;
- maintain and improve the service; and
- meet our legal obligations.
4. Apple Health and Health Connect data
The app reads only your hourly step totals, from Apple Health on iPhone or Health Connect on Android, and only after you allow it. We use this information only to provide the program, such as awarding points for your steps.
- We never use Apple Health or Health Connect data for advertising or marketing.
- We never sell Apple Health or Health Connect data.
- We do not share Apple Health or Health Connect data with third parties for advertising, marketing or data-broking purposes.
- We do not share your step data or any other health data with your employer.
- HealthForward staff who run the program can see each employee's daily step totals in the HealthForward Admin Console, to check points and look into unusual activity. Your employer cannot see them.
You can withdraw the app's permission at any time: on iPhone in Settings, under Health; on Android in Health Connect. If you do, the app stops reading new step totals, and you do not earn points for activity after that point.
6. We do not sell personal information
We do not sell your personal information, and we do not use it for third-party advertising.
7. How long we keep information
We keep information for as long as it is needed to run the program for your employer and to meet our legal, accounting and security obligations. When we no longer need it, we delete it or make it anonymous.
8. Security
We use reasonable technical and organizational measures to protect information against loss, misuse and unauthorized access. These include protecting sign-in and keeping a security record of sessions. No system is perfectly secure, so we cannot guarantee absolute security. Please keep your sign-in details private.
9. Your choices and rights
Depending on where you live, you may have rights over your personal information. You can:
- ask to see the personal information we hold about you;
- ask us to correct information that is wrong or incomplete;
- ask us to delete your information, subject to what we must keep to meet legal obligations;
- withdraw the app's permission to read steps at any time: on iPhone in Settings, under Health; on Android in Health Connect;
- delete your account at any time, even if you cannot sign in, by writing to HealthForward support at support@populationhealth125.org. In the latest version of the app, you can also delete your account yourself, under Profile. Your sessions end, you stop earning, and unredeemed points are given up. We remove your name and phone number at once. If you have requested a gift card, we keep your email address with the records of that gift card so we can resolve delivery problems. We keep records of points and rewards issued for as long as the law requires; and
- sign out of the app at any time.
To make a request, please contact HealthForward support at support@populationhealth125.org. Because your employer provides your account details, some requests may be handled together with your employer.
10. Children
The program is for employees of participating employers. It is not intended for children, and we do not knowingly collect information from children.
11. Changes to this policy
We may update this policy from time to time. When we do, we will change the "Last updated" date at the top of this page, and if the changes are significant we will let you know through the app or by other reasonable means.
12. Contact
If you have questions about this policy or how your information is handled, please contact HealthForward support at support@populationhealth125.org.
Population Health 125 Corporation
2061 Pearson St, Brooklyn, NY 11234
Email: support@populationhealth125.org